Toy imports have fallen by 70% and the country has the potential to become an export “powerhouse” in the segment, Prime Minister Narendra Modi said on Sunday during his “Mann Ki Baat” speech.
Previously, toys worth more than ₹3,000 crore were imported or entered the country.
However, now India has exported toys worth more than ₹2,600 crore, while in previous years the category’s exports were in the range of ₹300-400 crore.
“And you already know that all of this happened during the Corona period. The Indian toy sector has proven itself by transforming itself. Indian manufacturers are now making toys based on Indian mythology, history and culture. The toy clusters are there all over the country, the small entrepreneurs who make toys get a lot of benefit from them.The toys made by these small entrepreneurs are now going around the world.The manufacturers are also working closely with the bigger ones global brands,” Modi said.
According to him, local toys in India are eco-friendly and in line with both tradition and nature, and the achievement of the industry was previously unimaginable.
“Today, when it comes to Indian toys, the echo of voice for local can be heard everywhere. You will also like to know that now the number of toys coming from overseas to India keeps decreasing,” the Prime Minister asserted.
Modi mentioned Bengaluru-based start-up Shumme Toys for its focus on eco-friendly toys, while Gujarat-based company Arkidzoo found mention for augmented reality-based flash cards and augmented reality storybooks. . Pune-based company Funvention, which tries to ignite children’s interest in science, technology and math through learning, toys and activity puzzles, was also mentioned during the speech. .
“Let’s all together make Indian toys more popular around the world. Along with this, I would also like to urge parents to buy more Indian toys, puzzles and games,” he said.
AYUSH exports on the rise
According to him, the Ayush treatment has played a major role in the fight against Covid. This led to an increase in exports. Meanwhile, the sector received investment proposals of ₹10,000 crore at a recent global investment summit.
“We all know how useful traditional Indian methods are in this area. In the fight against Corona, AYUSH has played an important role globally. There is a growing interest in Ayurveda and Indian medicine all over the world. This is one of the main reasons why Ayush exports have seen record growth,” the Prime Minister said, adding that, “It is also a matter of joy that many new start-ups are also emerging. in this sector “.
According to Modi, there has been an increase in herbal medicine research in the time of Covid and “many research studies are published on this”.
July 31, 2022