TikTok’s ‘old Jewish men’ ask for cheap lox and places to pee in New York City

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Whether it’s the price of the lox or a place to pee, one of TikTok’s latest trends features old dudes fighting for a cause.

“Make $ 2.99 a pound lox again,” complain the old social media stars of @oldjewishmen, who take videos of the “protests” they are hosting in the city.

The lifestyle brand of director Noah Rinsky, who worked for international production company Bazelevs, features a boutique of clothes, memes and snapshots of “Old Jewish Men” – some of whom are comedians or actors.

The brand has more than 46,000 Instagram followers and 38,000 TikTok followers.

They voice their grievances about the price of pastrami – holding up cardboard signs saying “the richest 1% own 99% of the pastrami” – or the lack of public toilets in New York City.

In a video, they chant: “2, 4, 6, 8, we just want to urinate!”

People are also supporting the protests en masse, enough for the brand to launch a petition with around 3,700 signatures for more public restrooms on its website.

“There is a kind of truth to old Jewish men,” Rinsky told the Post. “When you see guys like this appearing on your feed, they come as they are, it’s not sanitized, it’s not shiny. Their [complaints] may be small and trivial to some, but they are real. We need more toilets and the lox is overpriced, these sandwiches are made for tourists. “

The lifestyle brand of director Noah Rinsky, who worked for international production company Bazelevs, offers a boutique for clothes, memes and snapshots of “Old Jewish Men.”
Ben Blanchet / NYPost

People are generally fed up with being lied to, thinks Rinsky, 32, and when they see old Jewish men, “for better or for worse, they’ll get the truth.”

Rinsky said he created the Old Jewish Men account to share photos and videos of his own 71-year-old Jewish father. It has grown to include photos of older Jewish men over the years and has become the brand he created with Bryan Seversky.

Old Jewish Men has a show in preparation about old Jewish men working in a hedge fund, “OJM Capital”.

The elders behind the Old Jewish Men skits said they could relate to the protests. Brooklyn actor and stand-up comic John Ordover, 59, has said his favorite lox or pastrami is “lox – or someone else’s bought pastrami.”

People are usually fed up with being lied to, believes Rinksy, 32, and when they see old Jewish men, "for better or for worse, they will get the truth."
People are generally fed up with being lied to, thinks Rinksy, 32, and when they see old Jewish men, “for better or for worse, they’ll get the truth.”
TIC Tac
Whether it's the price of the lox or a place to pee, one of TikTok's latest trends features old dudes fighting for a cause.
Whether it’s the price of the lox or a place to pee, one of TikTok’s latest trends features old dudes fighting for a cause.
TIC Tac

“The prices are way too high and the lack of public toilets is a big problem in New York City, especially when your prostate gets the size of a watermelon,” Ordover joked.

Sketches come naturally to men.

Rockaway Beach actor Eric Howard, 63, who appeared on “Impratical Jokers,” told the Post he does not follow any particular religion.

“My religion is comedy and making people happy,” Howard said. “That’s probably why I don’t have any money, but it’s too late now to change my religion.”

Aaron Cohen, 69, of Brooklyn, said the brand is “very relevant” as an Orthodox Jew.

“People see me on the street and say, ‘Hey, you’re the toilet man,’ so I know we’re making an impact,” he said.

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