The Hindu Career Guidance: “Market Demand Against Passion”

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Professor PD Jose, IIM-Bengaluru delves into most debated topic among students

Dr. PD Jose, Professor of Strategy and President, Strategy, IIM Bengaluru delivered a keynote address on “Scope of Business Management” on the second day of The Hindu EducationPlus Career Counseling Digital Conclave September 18. Over 10,000 students participated in the session.

The lecture was direct, efficient and of great value to students of all skill levels. The question-and-answer session that followed addressed some of the most frequently asked questions and resolved the doubts of young people and their parents.

The professor’s career advice was short and simple: “Be flexible in your choice of education and career. Be prepared to find out and be surprised. Don’t get locked into management or anything. Follow your passion. Whatever you choose, aim to be the best in the world. Mediocrity has no place in today’s world. It will lead to a fulfilling life and be financially rewarding ”.

He introduced the subject of management education by evoking the different subjects taught and the skills transmitted at university, post-university, doctoral and post-doctoral levels. The undergraduate course can be a BBA or a BA or a BSc in Business and Management. But BBA is more popular.

The veteran professor, who has taught at top B schools in India and abroad, seemed to have guessed the questions in the minds of the students. He discussed the choice of university and course, the need for business training, emerging trends and the issue of passion versus market demand.

These days, you can do an MBA in just about anything – from forestry and rural management to hospitals, tourism, or data analysis. However, the basic principle – to study production, finance, marketing, sales, human resources, operations – remains unchanged.

“If you are not in the best school, finding a good job is difficult. The solution is not to follow the crowd. Determine which areas are emerging and which school is best for you. There are good and bad courses and colleges, and the way to choose them is to talk to alumni, teachers, and read about the subjects taught. Institutional ratings can also be taken into account, ”he said.

“We need to understand that business is not management and management is not business. Not all organizations are businesses. These can be hospitals, NGOs, universities and other agencies. Businesses are just one type of organization. There is a dearth of good managers in most of these places that are not traditional businesses. They can be exciting places to work for young people, ”he said.

A student wanted to know if you needed an MBA to start a business.

“There really is no need to do that. But it helps if you do. If you want to start a tea room, you don’t need management training. But if you want to start a tea business, you need an MBA, ”he explained.

Likewise, there is no need for a BBA before an MBA. Most MBA students are not BBA graduates. While BBA introduces you to the subject, MBA allows you to dive deep. He would recommend joining the MBA after a few years of working in an organization.

Understanding of standard 10th math was sufficient for the MBA, as well as a general level of current affairs awareness. You should read a financial newspaper regularly. “You don’t have to understand everything. Even I don’t understand everything. But you have to be aware of what’s going on, ”he said.

“Some IIMs offer five-year liberal arts programs. IIT Madras has it, and IIT Mumbai is launching one. The most exciting careers these days don’t seem to be in STEM, but in the humanities. Some students may be clear about what they want and some may not. If you’re not clear, that’s okay. Things are changing and you will understand in a few years, ”he said.

Professor Jose found that an engineering degree before the MBA was not really helpful. “Some people go to IIT before coming to IIM according to their parents’ wishes. But all education helps our ability to think logically and clearly, and nothing is really wasted, ”he said.

He gave the example of a brilliant MBA student who deliberately failed interviews when he wanted to pursue a career in music.

“Besides educating yourself, you should try to educate your parents about your passion,” he said. “However, all passions must be tested to accompany talents. We all need to check the reality out and see if there is a real talent to go with passion. Otherwise, it’s not a good idea to make a career out of it, ”he said.

Scores from previous exams like 10th and 12th were important as breeders seek consistency in academic performance.

“It shows the focus and work ethic of school days. But if your past scores aren’t good, you can always reverse them, ”he said.

A BSc (Agriculture) followed by an MBA is a good combination as agricultural industries need managers. But the agriculture degree didn’t put anyone at a disadvantage, he said. Luck and position matter in life, but hard work matters most, he thought. “Leaving a good school gives you a first advantage, in the form of better internships and better networks. But what matters is performance, ”he said.

He recognized the disconnect between business leaders when it comes to concern for the environment and the continued destruction of the environment driven by consumerism. “A good deal comes from concern for the environment. Now there are a lot of companies based on green energy and sustainable development, ”he said.

He pointed out that there are great schools in India and terrible ones abroad, and students shouldn’t be flying just for fun. “Our best IIMs are harder to integrate than at Harvard,” he said.

The Indian MBA is cost effective because it can be completed at 1 / 20th the cost of an overseas MBA, he said.

“Abroad, students have greater visibility and professors are better connected with companies and laboratories. But our situation is improving, ”he said.

MDIs do not feature frequently in international assessments of educational institutions because “grading is a game, and some people do everything they can to stay on top.” But IIMs don’t pay much attention to it ”.

“We should probably play better, but not be motivated by it,” he said.

He clarified that his views on some issues relating to management training and IIMs are his own and do not reflect the official opinion of IIM-B.


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