Thai Y Series Finds High Demand in International Market – Dedicated Online Marketplace Generates Over 360 Million Baht In Revenue

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The Department for the Promotion of International Trade or DITP, under the umbrella of the Ministry of Commerce, announces the success of the very first online content marketplace dedicated to a specific genre – the “Y-Series” and “Y-Movies”.

The event was launched by Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce as part of his mission to position Thailand as a digital content hub in the region,

“Y” series and movies are most often characterized as romantic comedies starring a young male couple. In recent years, they have built a strong following in Taiwan, Indonesia, the Philippines and Latin America, with a total market value of over 1,000 million baht.

Thailand is a pioneer of the genre and has become the leading producer of “Y” content in Asia. The combination of attractive characters, talented actors and creative writing has affirmed Thailand’s position as a leader in entertainment production.

After identifying “Y” content opportunities in the international market, DITP organized an online marketplace from June 29 to 30, 2021.

  • 10 Thai content producers participated.
  • 158 online meetings were held
  • 360 million baht of revenue was generated
  • Content producers report significant interest from Japan, Taiwan and Vietnam.

9Naa Production Co., Ltd. will provide 3 Y series and 2 feature films, with another Y series in development.

Hollywood (Thailand) Co., Ltd. signed a co-production agreement with a Philippines-based company to produce a new Y series.

Studio Wabi Sabi Co., Ltd. is in negotiations with a broadcaster in Japan and is in talks regarding sales in the United States

The genre “Y” originated in Japan as romance novels starring a young male couple. These novels built up a strong readership among readers in their early twenties. Thai writers created their own “Y” novels, and these were quickly adapted into television series. Their popularity was bolstered by a strong and active social media following, which created a number of new young Thai stars. The series has increasingly found an audience across the region and is now spreading internationally.

Media contact
Company Name: International Trade Promotion Department
Contact person: Media relations
E-mail: Send an email
Call: +66 2 507 8439
The country: Thailand
Website: www.ditp.go.th


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