Thai Y Series Finds High Demand in International Market – Dedicated Online Marketplace Generates Over 360 Million Baht In Revenue



The Department for the Promotion of International Trade or DITP, under the umbrella of the Ministry of Commerce, announces the success of the very first online content marketplace dedicated to a specific genre – the “Y-Series” and “Y-Movies”.

The event was launched by Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce as part of his mission to position Thailand as a digital content hub in the region,

“Y” series and movies are most often characterized as romantic comedies starring a young male couple. In recent years, they have built a strong following in Taiwan, Indonesia, the Philippines and Latin America, with a total market value of over 1,000 million baht.

Thailand is a pioneer of the genre and has become the leading producer of “Y” content in Asia. The combination of attractive characters, talented actors and creative writing has affirmed Thailand’s position as a leader in entertainment production.

After identifying “Y” content opportunities in the international market, DITP organized an online marketplace from June 29 to 30, 2021.

  • 10 Thai content producers participated.
  • 158 online meetings were held
  • 360 million baht of revenue was generated
  • Content producers report significant interest from Japan, Taiwan and Vietnam.

9Naa Production Co., Ltd. will provide 3 Y series and 2 feature films, with another Y series in development.

Hollywood (Thailand) Co., Ltd. signed a co-production agreement with a Philippines-based company to produce a new Y series.

Studio Wabi Sabi Co., Ltd. is in negotiations with a broadcaster in Japan and is in talks regarding sales in the United States

The genre “Y” originated in Japan as romance novels starring a young male couple. These novels built up a strong readership among readers in their early twenties. Thai writers created their own “Y” novels, and these were quickly adapted into television series. Their popularity was bolstered by a strong and active social media following, which created a number of new young Thai stars. The series has increasingly found an audience across the region and is now spreading internationally.

Media contact
Company Name: International Trade Promotion Department
Contact person: Media relations
E-mail: Send an email
Call: +66 2 507 8439
The country: Thailand



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