Pelican International Inc. acquires Advanced Elements Inc.


“This transaction is perfectly in line with our strategy to further consolidate our position as a world leader in the paddle sports industry and to offer high-quality, high-performance products to diverse consumers of all ages and backgrounds who want explore the world outdoors. The acquisition of Advanced Elements paves the way to help us become the leading brand of inflatable kayaks and SUPs in over 50 countries. It is an ideal complement to our product offering to reach our audience through traditional and e-commerce channels, ”said Danick Lavoie, President and CEO of Pelican International.

Pelican is excited to acquire Advanced Elements as it provides us with another respected and recognizable brand to offer our extensive distribution network to meet the growing demand for inflatable kayaks and SUPs. I look forward to this next chapter of our growth strategy “, declared Frédéric guay, Senior Vice President, Global Sales and Marketing, Pelican International.

“At Advanced Elements, we have been researching and envisioning this partnership for a long time and are delighted to join the Pelican International Group with a complete and powerful line of products. We wanted a business collaboration that would take us to the next level and leverage our know-how. and our leading position in the inflatable and SUP markets, and we couldn’t have hoped for a better partner. I am confident that this next phase of our adventure will define this market as both our passion for technology and our focus on customer needs will set us apart “, mentionned Haller clay, co-founder and president of Advanced Elements.

Reed Smith acted as legal counsel to Pelican and Tonkon Torp LLP acted as legal counsel to Advanced Elements on this transaction.

About Pelican International

At Pelican, we are global leaders in the watersports industry. Recognized for its exceptional quality, innovation and expertise, Pelican has become the world’s leading authority in the design and manufacture of kayaks, canoes, pedal boats, stand-up paddleboards (SUPs), fishing boats and water sports accessories. As an international driving force within the industry, we offer daily paddling and outdoor sports enthusiasts a diverse range of products through our portfolio of seven well-known brands: Pelican®, Wilderness systems®, Perception®, Dagger®, Mad River Canoe®, Harmony equipment®, and consultancy work®.

Pelican has more than 935 employees at three manufacturing sites in North America. This strategically located distribution area makes it easy for our customers to source kayaks, paddleboards and boats wherever they choose to enjoy the water. Pelican is constantly innovating to offer the best paddle sports products in all categories and price ranges. Above all, our passionate team seeks to positively impact the lives of outdoor enthusiasts by providing safe pleasure craft so that they can savor the rugged beauty of nature while keeping sustainability in mind. and social responsibility.

About Advanced Elements Inc.

We at California-born Advanced Elements has the explicit goal of developing unique new paddle sports products that enhance customers’ outdoor experience. Our aim is to design and manufacture inflatable kayaks with advanced technology, and provide excellent customer service. We are deeply involved in the development of products with patented technology, striving to develop inflatable kayaks, iSUPs and paddle sports accessories that excel in performance, quality and portability. All of our products have been designed to give paddlers the tools they need and the value they deserve.

SOURCE Pelican International

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