Musk: Twitter’s monetization can beat YouTube’s and will allow longer posts


Elon Musk plans to leave Twitter users make more money on all forms of content – ​​perhaps offering a better deal than YouTube’s monetization model – and to give users the ability to create longer posts and videos.

Twitter’s new owner hinted at the new features in tweets over the weekend. When influencer Quinn Nelson tweeted that Youtube “gives creators 55% of advertising revenue”, musk replied“We can beat that.”

Earlier, a content creator said he would consider posting his full videos on Twitter if he had the right incentives to do so.

“If Twitter could handle the full videos I produce and can offer a similar monetization system as YouTube, I would consider uploading my full videos here too for sure”, wrote user @Erdayastronaut, whose Twitter profile reads: “Professional rocket guidance specialist, explainer of flamboyant stuff and rocket hunter.”

Musk replied, “We can now do 42 minute chunks at 1080 resolution for the new Blue, so you can split a longer video. The 42 min limit is expected to be set next month.

When another user complained, “I have hundreds of videos…. But I would need to re-encode them because Twitter is extremely picky about formats,” Musk replied, “Noted to correct. previously changed his Twitter bio line to “Twitter Complaint Hotline Operator”.)

Musk said more information on monetization will be available in a few weeks.

He also said Twitter will add soon the ability to “attach long text to tweets”, ending “the nonsense of notepad screenshots”. He added, “Tracking creator monetization for all forms of content.”

He also promised a better search function on Twitter, write on saturday“Twitter search reminds me of Infoseek in 1998! It will also improve much faster.

Musk’s $44 billion takeover of Twitter was finalized on October 27, and he quickly made some big changes. After firing the former CEO and other executives on day one, Friday, he cut about half of Twitter’s workforce, insistent “There is no other choice when the company is losing over $4 million a day.” (Twitter is already trying to rehire some of those workers, sources tell Bloomberg.)

Jack Dorsey, who resigned as CEO of Twitter last year, tweeted an apology Saturday morning: “I realize that many are angry with me. I am responsible for why everyone is in this situation: I increased the size of the company too quickly. I apologize for that.”

In another change since Musk’s takeover, Twitter on Saturday announced plans for a $7.99 monthly subscription service which allows anyone on Twitter to get a tick “just like the celebrities, businesses and politicians you already follow”. The New York Times reported sunday Twitter is delaying this offer for fear that it will be misused.

Twitter also said an upcoming premium feature will allow users to boost their tweets above those from accounts without blue ticks.

Many users have been reluctant to be charged for the tick, including novelist Stephen King, who warned he would quit the platform if a $20 monthly payment was put in place. Musk replied, “We have to pay the bills somehow! Twitter can’t rely entirely on advertisers. How about $8?”

Some big advertisers suspended their advertising on Twitter, worried about the direction of the platform under Musk, a self-proclaimed “free speech absolutist.”

The day after his takeover was finalized, Musk wrote, “Twitter will form a content moderation board with widely diverse views. No major content or account reinstatement decisions will be made prior to this board meeting. »

Economist and author Nouriel Roubini, who in an interview with Fortune described Musk as “a little crazy” when it comes to regulating – or not regulating – speech on the social network.

On Friday, Musk tweeted: “Again, to be perfectly clear, Twitter’s strong commitment to content moderation remains absolutely unchanged. In fact, we’ve actually seen hate speech at times this week drop *below* our previous standards, contrary to what you may read in the press.

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