Imagine being able to manage hundreds of millions of credentials and process billions of connections and other transactions per day. This is what you can achieve for your organization by using consumer identity and access management, or CIAM. At the same time, your users can manage their data on their own by having a CIAM system ready to handle their needs and requests.
Of the four CIAM building blocks, the Manage item occurs after Capture and To hire and in front of Admin. During management, your users (the owners of their credentials) get secure access to their own profile management options, while you get compliance and insight into the data they share. As an added benefit, you can easily scale the management of these identification protocols while maintaining compliance with performance standards.
What your users get
Your users want transparency and convenience when entering their personal data into their online profiles. This approach applies regardless of whether they sign up for goods, services, events, campaigns, newsletters or other offers. This is why the Manage step of CIAM focuses on these functionalities.
The management process allows your consumers to instantly access and change the attributes, preferences and consent of their credentials. It starts after they engage with you and agree to your terms of service. This building block allows your users to determine their level of self-service and autonomy in their time with you, including, but not limited to the following options:
- They can choose to edit, export or even delete their profiles.
- They can choose the level of consent to provide based on the data they provide and how it is used. For example, they have the option to opt in or out of receiving regular messages from your brand.
- They can add personal information, such as their email addresses or phone numbers.
- They can change security preferences, such as resetting password and managing their own devices to multi-factor authentication. The latter function makes it easier to transfer these preferences when buying a new smartphone, making it more convenient.
Profile management allows your users to manage how they want to present themselves to you as a customer. For best results, consumers should have access at all times to all of the content they have provided to you in this building block.
Your users want to feel in control. Managing is the cornerstone that gives them this chance.
What you get: data privacy and CIAM
While focused on your users, the Manage CIAM building block also empowers you and your business in several ways. One benefit is compliance by obtaining and tracking their data privacy consent and adapting to new industry and government needs. Examples of the latter include the General Data Protection Regulations when doing business in the European Union and the California Consumer Privacy Act when doing business in the states.
This building block provides you with a history of user communication and security actions and preferences. You can also establish device and relationship management for your users, including allowing parents to limit access to their children’s profiles.
On a related note, remember that multiple people in the same household can use the same device and expect easy access to their profiles without compromising security. In these cases, you need one-to-many and many-to-many business schemas. These can enable account switching, parental governance, Internet of Things relationships, and federated access.
Additionally, with the Manage step of CIAM, you can determine how often users can update their profiles and change other profile data. Because it can do all of this, this process is ideal for business line managers and developers to incorporate into their business flows when setting up their business. CIAM systems.
Key CIAM questions to consider when creating Manage
Allowing your users to determine what information they will share with you can be a tricky proposition. Ask what they consider too many or too personal questions and they might stop filling out their profiles. At the same time, if you have too few fields available, your visibility to your users may seem limited.
To determine how to best use Manage and CIAM in your organization, it is recommended that you ask yourself these questions:
- How can users manage their consent?
- Is there a way for them to delete their accounts? When this event occurs, will all data be deleted from all systems?
- How can users change their profile and information?
- What data is captured and what will it be used for? Can and should this use of data change over time?
- How can your organization minimize the demand for data to ensure that only relevant information is requested?
Responses can determine the success of your interactions with your users. If you are having retention issues or a reluctance to complete optional fields, you may want to change the details you request from your customers and how you get that information.
The Manage building block is essential for building and maintaining trust with your users and thus achieving a return on your investment. The goal is to be completely open about the data you capture from users and to know how you interact with your customers.
While Manage offers many benefits for you and your users, to complete the CIAM cycle you need to follow up with the administrator. We will discuss this final building block for CIAM in a future blog.